The Beer Behind Sports.
Google Maps

Client: 
Budweiser

2020 ( BR )

Agency:
Africa Creative

Role:
Sr Art Director

As part of the campaign "Beer Behoind Sports", we hijacked Google Maps by recruiting accredited users. We asked Local Guides to geo-tag images of themselves holding a Tagword poster at stadiums hosting Champions League matches. The accredited users’ location review and high local ranking organically boosted these images to become featured photos on Google Maps, and the images appeared when people searched for directions to stadiums hosting Champions League games.

Creative Team:
Maso Heck, Nicholas Bergantin, Felipe Ribeiro, Fernando Marar

ECD 
Matias Menendez 

CCO:
Sérgio Gordilho