NFL 100 years + ESPN
Chees on the grass

Client: 
ESPN

2019 ( BR )

Agency:
Africa Creative

Role:
Sr Art Director / Designer

American Football is a game of strength. Strength of mind.
The brutality is thought. The aggressivity is controlled. 
The muscles. The helmet. The furious look. 
Are disguises to what really is: a game of chess at open field. The soul of the game is the mind. It can look brutal on the essence. But it's brainy by nature. 
To promote the NFL 100 at ESPN we showed the other side of the game. The strategy, the tactics and the different approaches of football by the rivals. We transfromed each weekend prime-time game of the 100th season into episodes of a series. Meet the Chess on the Grass.

Design inspired by the tactical approach from the NFL.

Creative Team:
Maso Heck, Nicholas Bergantin

ECD 
Matias Menendez 

CCO:
Sérgio Gordilho

Production Company:
Cego Studio

Director:
Daniel Levenhagem

Illustration:
Henrique Folster