There's Nothing Comic About Dyslexia
Client:
Dyslexia Scotland
2022 ( BLN )
Agency:
Innocean Berlin
Role:
Head of Art / Designer
By using Comic Sans as the hero of our direct campaign, we were guaranteed to grab the attention of the people who can influence change when it comes to design inclusivity. The campaign uses the most hated font by the design world, which also happens to be the most favoured font by dyslexic people, to challenge designers to bridge the gap between aesthetics and function. And that is by creating fonts that are both dyslexia-friendly and beautiful at the same time.
We targed the world's top designers on their Instagram. Each getting a personalized message using Comic Sans in their own design language.
Miami Ad School introduced the world's first inclusive design class
Creative Team:
Anna Berlin, Julia Sachse, Maso Heck, Marcelo Pignatari, Andrés Andrade, Noha Fahmy, Elise Chastel, Paula Santos
Brokstad Studio:
Design & Creative Direction: Daniel Brokstad
Junior Design: Nika Belskaia
Creative Director:
Maso Heck & Marcelo Pignatari
ECD
Ricardo Wolff
CCO:
Gabriel Mattar
Recognition:
Cannes:
1 Bronze Lion
3 Shortlisted Cannes Lions
WIP