There's Nothing Comic About Dyslexia
Inconstant Regular font

Client: 
Dyslexia Scotland

2022 ( BLN )

Agency:
Innocean Berlin

Role:
Head of Art

As part of the campaign “There’s Nothing Comic About Dyslexia”, we teamed up with font guru Daniel Brokstad to create a typeface that serves both function and beauty.

By deconstructing Comic Sans, we were able to determine the characteristics that make it one of the most dyslexia-friendly fonts. Then, we used them to inspire a new typeface that adopts the same irregularity, except this time, in an aesthetically pleasing way.

Creative Team:
Anna Berlin, Julia Sachse, Maso Heck, Marcelo Pignatari, Andrés Andrade, Noha Fahmy, Elise Chastel, Paula Santos

Brokstad Studio:
Design & Creative Direction: Daniel Brokstad
Junior Design: Nika Belskaia

Creative Director:
Maso Heck & Marcelo Pignatari

ECD 
Ricardo Wolff

CCO:
Gabriel Mattar

Recognition:
WIP