The Beer Behind Sports.

Client: 
Budweiser

2019 ( BR )

Agency:
Africa Creative

Role:
Sr Art Director

We don’t know who will win the next game. But we surely know how they will celebrate. 
There’s a big difference between partnership and sponsorship. In 2019, we hacked our competitor to show that Budweiser has a long history with athletes. We’ve studied the sports fans behavior and found the best places and opportunities to reach them before, during and after important matches. Inviting people to google the tag words and discover that legends of sports choose Bud. 

Creative Team:
Maso Heck, Nicholas Bergantin, Rafael Quintal, Rodrigo Sganzerla, Felipe Ribeiro, Fernando Marar, Rodrigo Barbosa

ECD 
Matias Menendez 

CCO:
Sérgio Gordilho

Recognition:

Cannes Lions:
Silver Lion Print & Publishing - (Innovative Use of Print) 

Clio Sports:
Bronze Winner in Direct
Bronze Winner in Out Of Home

El Ojo de Iberoamerica:
Gold Print (Combined Formats)
Gold Outdoor (Posters) 
Silver Direct (Activation in Social)
Silver Print (Drinks)
Silver Direct (Use of Digital Platform)
Silver Media (Use of Print)
Silver Media (Innovative Use of Public Space)
Bronze Direct (Activation in Public Space) 

CCSP:
Silver Star Print  
Silver Star Outdoor