Genesis GV60.
A new light in the EV world.

Client: 
Genesis

2021 ( BLN )

Agency:
Innocean Berlin

Role:
Creative Director

When was the last time you saw the world in a new light? 
The film, directed by Salomon Ligthelm, works as the campaign's centerpiece, and stars the British multi-media artist and technologist, Jason Bruges. It’s a mesmerising story inspired by the Genesis Power Lines where Jason puts the GV60 and its electric capabilities to the test, by powering a custom-made art installation made of multiple laser beams stretching across an enchanted Portuguese forest. A dome-shaped 12m wide laser installation is the final act of Jason’s creation. The original music by Emmit Fenn reinforces the serene and contemplative aspect of the brand. 

An online documentary gives people a chance to dive deeper into Jason’s world and learn about his creative process, his inspirations and what it takes to generate an installation like the one displayed in the main film.

The Genesis studios in London, Munich and Zurich will display the new GV60 in the middle of a parallel kinetic light installation created by the Spanish artist collective Playmodes.

Creative Team:
Ahmet Kilic, Noha Fahmy, Mandeep Kumar, Changkyu Ku, 
Gustaf Haffling, Quynh Tran Khanh

Creative Director:
Maso Correa Heck, Marcelo Pignatari

ECD 
Ricardo Wolff

CCO:
Gabriel. Mattar

Production Company:
Stink Films

Director:
Salomon Ligthelm

DOP:
Christophe Collette

BTS:
Arlindo Camacho, Jorge Luis Dieguez

Photographer:
Damien De Blinkk

Genesis Studio Light Installation:
Playmodes