New Motion - Rebrand
Client:
New Motion
newmotion.world
2025 ( BLN )
Agency:
Innocean Berlin
Role:
Creative Director
We launched a full visual rebrand and platform for NewMotion, an initiative aiming to open the German film industry to new and underrepresented talent.
While international demand for German productions is growing, the industry still struggles with lack of diversity, limited access and an over-reliance on networks and connections. NewMotion was created to help change that.
The agency, together with Stink Films, also developed a cinematic campaign of three original short films, each showing in a humorous and literal way how it feels like to shadow a film crew on set. The short films, directed by Eion Glaister, star well-known German actors including Detlev Buck, Aaron Altaras, Ruby Commey, and two of Germany’s top stunt performers, Hong Indira Rieck and Cecilia Deich.
Creative Team:
Bianca Marins Heusch, Noha Fahmy, Giovanna Pereira, Manuel Armenteros, Elise Chastel, Vladimir Osokin, Mario Andric
Photography Stills:
Meri Giorgobiani
Stylist:
Rowan El Gewiny
Creative Director:
Maso Heck
Web Development:
BuzzWoo
Production Company:
Stink Films
Director:
Eoin Glaister
DOP:
Jo Jo Lam