Salla 2032

Client: 
House of Lapland

2020 ( BR )

Agency:
Africa Creative

Role:
Sr Art Director

Suffering from the consequences of increasingly unpredictable weather and shorter winters, this small town above the Arctic Circle stepped up and called the world’s attention to the problem in a very unlikely way: by proclaiming its bid to host the 2032 Summer Games. The announcement soon prompted reactions from all over. Later on and featuring a disclosure video a press conference was held to elaborate on the town’s statement. The purpose of the announcement, which wasn’t actually a real bid, was a call to the world to help with the ongoing climate crisis.

Creative Team:
Nicholas Bergantin, Rodrigo Adam, Leonardo Zardo, Maso Heck, Mihail Aleksandrov.

Creative Director:
Nicholas Bergantin and Rodrigo Adam

ECD 
Matias Menendez 

CCO:
Sérgio Gordilho

Production Company:
Primo Content

Director:
Santi Dulce

DOP:
Gabriel Bianchini

Recognition:

Cannes Lions 
Grand Prix Entertainment Lions for Sport - (Sports for Good)
3 Gold Lions
4 Bronze Lion
5 Shortlist in Entertainment Lions for Sport

D&AD
2 Graphite Pencil
6 Wood Pencils (Entertainment / Scripted Short Form)
2 Shortlists

One Show
4 Gold Pencils
2 Silver Pencils
2 Bronze Pencils
1 Merit (Green Pencil)
2 Merit

Clio Sports:
Grand Clio in PR
Gold Winner in Direct
3 Silvers
3 Bronzes

Fast Company's 2022:
World Changing Ideas Awards Winner