There's Nothing Comic About Dyslexia
Inconstant Regular font

Client: 
Dyslexia Scotland

2022 ( BLN )

Agency:
Innocean Berlin

Role:
Head of Art

As part of the campaign “There’s Nothing Comic About Dyslexia”, we teamed up with font guru Daniel Brokstad to create a typeface that serves both function and beauty.

By deconstructing Comic Sans, we were able to determine the characteristics that make it one of the most dyslexia-friendly fonts. Then, we used them to inspire a new typeface that adopts the same irregularity, except this time, in an aesthetically pleasing way.

Creative Team:
Nicholas Bergantin, Rodrigo Adam, Leonardo Zardo, Maso Heck, Mihail Aleksandrov.

Creative Director:
Nicholas Bergantin and Rodrigo Adam

ECD 
Matias Menendez 

CCO:
Sérgio Gordilho

Production Company:
Primo Content

Director:
Santi Dulce

DOP:
Gabriel Bianchini

Recognition:

Cannes Lions 
Grand Prix Entertainment Lions for Sport - (Sports for Good)
3 Gold Lions
4 Bronze Lion
5 Shortlist in Entertainment Lions for Sport

D&AD
2 Graphite Pencil
6 Wood Pencils (Entertainment / Scripted Short Form)
2 Shortlists

One Show
4 Gold Pencils
2 Silver Pencils
2 Bronze Pencils
1 Merit (Green Pencil)
2 Merit

Clio Sports:
Grand Clio in PR
Gold Winner in Direct
3 Silvers
3 Bronzes

Fast Company's 2022:
World Changing Ideas Awards Winner