Client: Budweiser
Agency: Africa
Role: Art Direction

Press & Recognition: 
Cannes Lions 2019
Silver Lion Print & Publishing - (Innovative Use of Print) 
Shortlist in Entertainment Lions For Sport - (360 Integrated Brand Experience) 
Shortlist in Media - (Use of Print / Outdoor) 
Shortlist in Print & Publishing - (Food&Drink) 
Shortlist in Direct - (Use of Print / Outdoor) 

Clio Sports 2020
Bronze Winner in Direct
Bronze Winner in Out Of Home
El Ojo de Iberoamerica 2019
Gold Print (Combined Formats)
Gold Outdoor (Posters)
 Silver Direct (Activation in Social)
Silver Print (Drinks)
Silver Direct (Use of Digital Platform)
Silver Media (Use of Print)
Silver Media (Innovative Use of Public Space)
Bronze Direct (Activation in Public Space) 

CCSP 2020
Silver Star Print  
Silver Star Outdoor 

Budweiser. The Beer Behind Sports.
We don’t know who will win the next game. But we surely know how they will celebrate. 

There’s a big difference between partnership and sponsorship.
In 2019, we hacked our competitor to show that Budweiser has a long history with athletes. We’ve studied the sports fans behavior and found the best places and opportunities to reach them before, during and after important matches. Inviting people to google the tag words and discover that legends of sports choose Bud.