Client: Festival El Ojo de Iberomerica
Agency: Santa Clara M&C Saatchi
Role: Art Direction & Design
Illustration: Ruta Mare and me
Recognition:
Gold (Original Sound) - CCSP
Yearbook - Integrated Campaing - CCSP
ChinChin, La Cholita Luchadora.
If you are a local hero, you can become a global hero. It is with this promise that we tell the saga of Chin Chin, the cholita that challenged Latinos and won the world.
![board-chinchin_08_](http://masoheck.com/wp-content/uploads/2018/05/board-chinchin_08_.jpg)
![board-chinchin_08_](http://www.masoheck.com/wp-content/uploads/2018/05/board-chinchin_08_.jpg)
![board-chinchin_txt](http://masoheck.com/wp-content/uploads/2018/05/board-chinchin_txt.jpg)
![board-chinchin_txt](http://www.masoheck.com/wp-content/uploads/2018/05/board-chinchin_txt.jpg)
![board-chinchin_01_1](http://masoheck.com/wp-content/uploads/2018/05/board-chinchin_01_1.jpg)
![board-chinchin_01_1](http://www.masoheck.com/wp-content/uploads/2018/05/board-chinchin_01_1.jpg)
![board-chinchin_02_](http://masoheck.com/wp-content/uploads/2018/05/board-chinchin_02_.jpg)
![board-chinchin_02_](http://www.masoheck.com/wp-content/uploads/2018/05/board-chinchin_02_.jpg)
![board-chinchin_03_](http://masoheck.com/wp-content/uploads/2018/05/board-chinchin_03_.jpg)
![board-chinchin_03_](http://www.masoheck.com/wp-content/uploads/2018/05/board-chinchin_03_.jpg)
![board-chinchin_04_](http://masoheck.com/wp-content/uploads/2018/05/board-chinchin_04_.jpg)
![board-chinchin_04_](http://www.masoheck.com/wp-content/uploads/2018/05/board-chinchin_04_.jpg)
![board-chinchin_05_](http://masoheck.com/wp-content/uploads/2018/05/board-chinchin_05_.jpg)
![board-chinchin_05_](http://www.masoheck.com/wp-content/uploads/2018/05/board-chinchin_05_.jpg)
![board-chinchin_07_](http://masoheck.com/wp-content/uploads/2018/05/board-chinchin_07_.jpg)
![board-chinchin_07_](http://www.masoheck.com/wp-content/uploads/2018/05/board-chinchin_07_.jpg)
![board-chinchin_06](http://masoheck.com/wp-content/uploads/2018/05/board-chinchin_06.jpg)
![board-chinchin_06](http://www.masoheck.com/wp-content/uploads/2018/05/board-chinchin_06.jpg)
Besides telling her story in a short film, we created an online game. The classic 8bit look came back to allow everyone to be ChinChin, and fight some of the greatest Ibero-American heroes. The winner won a trophy representing our latin heroine. Also, all the participants were invited to buy tickets to the festival and meet their heroes, face to face.
![board-chinchin_10_](http://masoheck.com/wp-content/uploads/2018/05/board-chinchin_10_.jpg)
![board-chinchin_10_](http://www.masoheck.com/wp-content/uploads/2018/05/board-chinchin_10_.jpg)
![board-chinchin_12_](http://masoheck.com/wp-content/uploads/2018/05/board-chinchin_12_.jpg)
![board-chinchin_12_](http://www.masoheck.com/wp-content/uploads/2018/05/board-chinchin_12_.jpg)
![board-chinchin_11_](http://masoheck.com/wp-content/uploads/2018/05/board-chinchin_11_.jpg)
![board-chinchin_11_](http://www.masoheck.com/wp-content/uploads/2018/05/board-chinchin_11_.jpg)