FIFA World Cup 2018

Client: 
Brahma - AB Inbev

2018 ( BR )

Agency:
Africa Creative

Role:
Sr Art Director / Designer

It's time to the brazilian football fans to feel Nº1 again.
The Brahma beer, official sponsor of the FIFA World Cup 2018, has a long background with the brazilian football fans. They were together in many years, include 1958, 1962, 1970, 1994 and 2002, years that Brazil was champion. This make the Brahma beer a unique beer in Brazil with a lot of football stories to share. The last World Cup 2014 was not so good to the Brazil team and in 2018 the Brahma has an important message to all the brazilian fans: the number one is back.

Large Sports Network - FIFA World Cup 2018.
At the FIFA World Cup 1958, the Brahma Chopp Large Sports Network connected the whole of Brazil with radio waves.
In 2018, the Great Network connected the country once again, bringing quality internet to more than 100 cities.

Creative Team:
Maso Heck, Henrique Folster, Cacá Barabás, Felipe Ribeiro, Rodrigo Barbosa, Raphael Santos, Mateus Coelho, Kazuo Kubo, Lucas Ribeiro

ECD:
Matias Menendez

CCO: 
Sergio Gordilho