Chin Chin
La Cholita Luchadora

Client: 
LatinSpots
El Ojo de Iberoamérica

2015 ( BR )

Agency:
Santa Clara M&C Saatchi

Role:
Sr Art Director / Designer

If you are a local hero, you can become a global hero. It is with this promise that we tell the saga of Chin Chin, the cholita that challenged Latinos and won the world. Besides telling her story in a short film, we created an online game. The classic 8bit look came back to allow everyone to be ChinChin, and fight some of the greatest Ibero-American heroes. The winner won a trophy representing our latin heroine. Also, all the participants were invited to buy tickets to the festival and meet their heroes, face to face.

We created an online game that allowed everyone to be ChinChin and fight some of the greatest heroes from Iberoamerica.

Original illustration made by Ruta Mare, a "Grafica Chicha stylo popular full Color".

El Ojo Festival have a message for Trump: ‘Fuck the Wall!’
We wants to highlight the relevance of Latin talent in the world and spread it further away from its borders.

Creative Team:
Maso Heck, Vinícius Malinoski, Patricia Oliveira, Gustavo Henrique

Creative Director:
Leo Avila

CCO: 
Fernando Campos

Production Company:
O2 Filmes

Director:
Marcus Alqueres

Illustration:
Ruta Mare & Maso Heck

Recognition:

Gold (Original Sound) - CCSP
Yearbook - Integrated Campaing - CCSP ​​​​​​