NFL 100 years + ESPN
Chees on the grass

Client: 
ESPN

2019 ( BR )

Agency:
Africa Creative

Role:
Sr Art Director / Designer

American Football is a game of strength. Strength of mind.
The brutality is thought. The aggressivity is controlled. 
The muscles. The helmet. The furious look. 
Are disguises to what really is: a game of chess at open field. The soul of the game is the mind. It can look brutal on the essence. But it's brainy by nature. 
To promote the NFL 100 at ESPN we showed the other side of the game. The strategy, the tactics and the different approaches of football by the rivals. We transfromed each weekend prime-time game of the 100th season into episodes of a series. Meet the Chess on the Grass.

We created an online game that allowed everyone to be ChinChin and fight some of the greatest heroes from Iberoamerica.

Original illustration made by Ruta Mare, a "Grafica Chicha stylo popular full Color".

El Ojo Festival have a message for Trump: ‘Fuck the Wall!’
We wants to highlight the relevance of Latin talent in the world and spread it further away from its borders.

Creative Team:
Maso Heck, Vinícius Malinoski, Patricia Oliveira, Gustavo Henrique

Creative Director:
Leo Avila

CCO: 
Fernando Campos

Production Company:
O2 Filmes

Director:
Marcus Alqueres

Illustration:
Ruta Mare & Maso Heck

Recognition:

Gold (Original Sound) - CCSP
Yearbook - Integrated Campaing - CCSP ​​​​​​