Client: Budweiser
Agency: Africa
Role: Art Direction


Press & Recognition: 
2019
Cannes Silver Winner - Print & Publishing
5 Shortlists

Budweiser. The Beer Behind Sports.
We don’t know who will win the next game. But we surely know how they will celebrate. 


There’s a big difference between partnership and sponsorship.
In 2019, we hacked our competitor to show that Budweiser has a long history with athletes. We’ve studied the sports fans behavior and found the best places and opportunities to reach them before, during and after important matches. Inviting people to google the tag words and discover that legends of sports choose Bud.  

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