Client: Dyslexia Scotland
Agency: Innocean Berlin
Role: Head of Art
CCO: Gabriel Mattar
ECD: Ricardo Wolff
Head of Art: Maso Heck
ACD: Anna Berlin, Marcelo Pignatari
ACD Digital: Andrés Andrade
Senior Designer: Julia Sachse
Senior Copywriter: Noha Fahmy
Designers: Elise Chastel, Paula Santos
Senior Creative Strategist: Odile Breffa
Business Director: Mark Preston
Producer: Valeria Preisler-Vogel
PR Consultant: Ellie Botwood
Media Partners: Havas Media
Music Production: DaHouse
Photographer Stills: Ragnar Schmuck
Design & Creative Direction: Daniel Brokstad
Junior Design: Nika Belskaia
There's Nothing Comic About Dyselxia.
How Comic Sans started a movement for more inclusive design.
Dyslexia affects 10% of the world’s population, a group who require a special way to consume information. This fact is often overlooked by those who control the way various materials are visualised: designers.
‘There’s Nothing Comic About Dyslexia’ gives Comic Sans, a font that faces prejudice of its own, an unexpected voice to help raise awareness about the need for a more inclusive design mindset.
The project is not aiming to turn their hate for Comic Sans into love, but turn it into inspiration to create dyslexia-friendly fonts that they do not find comic or unworthy. Like the font guru Daniel Brokstad who gave birth to a typeface as variable as dyslexia.
Check it out the project here:
Download the Inconstant Regular font for free: